Debbie Sterling is the inventor and CEO of toy company Goldie Blox and we had the amazing opportunity to conduct an interview with her on how exactly her idea came to light and what she hoped to achieve by creating this company. Her idea was to create a toy company that helped young girls get in touch with there engineer and inventive side. On their website it states, “she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of “disrupting the pink aisle” with a toy that would introduce girls to the joy of engineering at a young age”. She wanted to create a toy that didn’t fit the standard little girl toy (pink, princess-like, and “girly”). So, she created Goldie Blox, an engineering toy for girls.

Though she may not have been fighting for our cause exactly (the portrayal of women in the media), it is so important to realize that women aren’t the majority in big industries and topics like engineering. We need to show those who are going to grow up to potentially become part of these huge careers that they can do it! Being a women, or even a young girl, shouldn’t limit you to staying in the lines and restrict you from doing what you want. I learned from Debbie Sterling that if we put our minds to something and fight off all the things holding us back, and its sad but in a lot of cases it is gender, we can really achieve what we’re striving for.

Goldie herself!

Debbie Sterling CEO and Inventor of Goldie Blox