Ian Reyes Critical Reflection 4

Essential Question: How can reverse engineering help me better understand the way certain electronics work?

 

I read an article titled “What is Reverse Engineering and How Does it Work?” as well as another article that Mark Silberberg recommended to me titled “How Steve Jobs’ Love of Simplicity Fueled A Design Revolution”. The first article talked a lot about how reverse engineering can be used to look at the inner components of various devices in order to replicate the parts and sell them if the original company doesn’t sell replacement parts. That is clearly a very good way to profit off of the practice of reverse engineering. It is also very beneficial to those looking to fix their device instead of having to buy completely new ones. Reading the article made me think about Apple and how the company isn’t known to sell replacement parts for their devices. For the most part, if you have a broken device, you either have to find a similar model of your device and scrap it for parts to replace it with, or find the pieces you are looking for through other companies who may have replicated them. Many companies would benefit a lot from this, I believe, because since Apple doesn’t even sell the parts you may need, then one would have to buy from these smaller companies in order to get their desired parts. Clearly, the work of reverse engineering something would be essential here in order to supply people with components that aren’t as easily accessible. In the article about Steve Jobs, there was a lot of focus on design and how Jobs wanted to make his products look much different and friendlier than the computers that were being released in the 80s and moving forward. At the time, a lot of the latest computers being released had a very boxy look and very rigid features that Jobs felt wouldn’t be appealing to his audience. He and his team went through several iterations of his first Macs’ designs in order to get it as friendly and approachable as possible. He focused his designs on curves, roundness and overall a nice sleek look in order to attract more customers, which was a really interesting method. He also studied different architectural designs and applied them to his own designs for the computers and phones. Evidently, the outer cover of a device is essential when considering the most effective and efficient way to sell a product and make sure the customer is satisfied with it.

One thought on “Ian Reyes Critical Reflection 4

  1. Ian, it’s interesting to consider about why a company woudl actively seek to make reverse engineering its products difficult. Think about Apple’s recent lawsuit of Samsung (see https://www.nytimes.com/2018/05/24/business/apple-samsung-patent-trial.html). It’s also worth considering how the outer form of a product may be just as important as what’s inside from the perspective of the user (people assume the Apple product will do what it is supposed to do and maybe not as well as another product and that may be okay because they are often buying for form and the values attached to it).

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