Last week, my group and I went to an organization called MMC. MMC stands for Marina Maher Communications. It is a marketing firm located in midtown east. It was a very interesting field trip because it really advanced what we have been learning about how women are portrayed in the media. At MMC, we learned about marketing for women. When we got to the office we walked around and got a tour of the whole office. We meet with many people who worked there and we asked them questions.We meet with many different people and they talked to us about their company and what they did. We also told them about our project and they asked us some good questions about our project. They seemed really interested.
MMC works with other companies like Covergirl and Herbal essences. They try to create a good image for these companies. It was great to see how they work with ads. We saw many ways in which women are presented in the media. I observed different ads all over their office. We learned how they market their ads aimed at girls. This means that they really focused on what teenage girls and boys like — what’s trending. Also they follow what popular celebrities that girls like and they try to get them to work with them, so girls will link the product that they are marketing with the celebrity.  They are very aware of what tennages are doing on social media and they take their lead from that. They gave us a lot of information and suggestions for our project. We also met Marina Maher the founder of the company. We went to her office and she told us about herself and she told us that she really liked our project. She also gave us a lot of tips that we can use.