Name: Sydney Royce
Social Justice Group: Women’s Role and Representation in the Media (print/ads/tv)
Date of Fieldwork: January 26, 2023
Name of Organization and person (people) with whom you met and their title(s):Milk Makeup
Type of Fieldwork: Interview and Tour
What I did and what I learned about my topic, activism, social justice work or civil and human rights work from this fieldwork?[:: :
Yesterday we were able to go to the Milk Makeup headquarters in Soho. Milk is a makeup brand that is vegan, cruelty free, and overall clean. They are known for their diversity within their brand and also their differing mission from other cosmetic brands on the market. Their products design wise are very gender neutral and fun. When we first arrived, we took a tour of their office and got to see what they do there. Everything from coming up with new products, working on advertising, creating PR and hiring models, to doing photo shoots, happens at the office. After the tour, we sat down with Kate Ingram and Tyler Smart. Kate is the director of Creative Operations, and Tyler is the CCO of the Creative operations. They both work very closely with all of the teams and make sure everything is going smoothly, and they are getting everything done before the deadlines.
After touring the office, we sat down and started the interview. We asked questions about their main mission of the brand and how they have evolved. Milk started as a photography studio that would take photos of “real people,” and progressed into a makeup company that was supposed to enhance your inner beauty, and not just cover up your face. When representing their products they choose all kinds of people of different races, genders, age, and body types. Over time, Milk has created such a great community that has really created a positive reputation for them. This makes the buyers feel good about the makeup they wear, and the brand they are supporting.
The interview was really helpful and I’m so glad we had the opportunity to talk to Kate and Tyler. They are such a unique brand and I’m so excited to use this interview for our project.
