Amazon Pop-up Store
One thing that is happening right now is amazon opened its first British fashion store. It is like a pop up store. It will be open for a week, and will include a denim brand, yoga, live music, and beauty discussions. The pop-up store will also include products from the amazon brand. “This is a big learning experience for us to understand how Amazon fashion translates in physical retail,” said Harriet Oakman of Amazon’s UK fashion business. Although it is only a small pop-up store, it is a big deal for Amazon.
(Information from The Guardian- https://www.theguardian.com/technology/2018/oct/23/amazon-opens-pop-up-fashion-shop-in-central-london)
