By Mason Rosse
The Rap music industry has become widely diverse over the last couple of years. Soundcloud and other streaming platforms make it very easy to find whatever type of music you want. There are many different styles everywhere you look, and a big one now is atmospheric music. The music you can put on, disconnect, and just enjoy the feel it has. Music where lyrics are just used to push a melody, not the other way around. A huge name in this Style is Jacques Bermon Webster II, aka Travis Scott.
If you know just about anything about rap, you probably know of Travis Scott. He is a popular artist who has a distinct feel to his music. His songs are known for being very ambient, they create an atmosphere for the listener. If you haven’t heard any of his music, go to his most recent album, Astroworld, and give it a listen. He is an artist with an original sound. He is well known for his style, and also for his talent in drums. Travis’s history is interesting. When Travis Scott was a name unknown to the rap world, Kanye trusted him with the drums on his album, Yeezus. This is how Travis gained traction in the rap world. Then, with the help of Kanye and many other mentors, Travis released his first project: Owl Pharoh. This project was not received well, but it did its job. This project showed people that Travis had the potential to be a great rapper, not just a Producer. This album is what led to a fan favorite: Days Before Rodeo. This mixtape is even considered his best work by some people. It brought that sound that Travis originated, but in a much better form than Owl Pharoh. This is the mixtape that introduced the ambient atmospheric music to the rap game. This is how Travis helped start a wave.
Travis is known for originating his sound, and many people have followed it. Travis helped start the SoundCloud wave. His distinct use of vocal programs such as autotune and reverb and his unique production has impacted the SoundCloud rap scene. Many rappers have used his techniques in their own music. He has started a wave within the melodic wave. Look at artists like Don Toliver, who was directly impacted by Travis’ presence in music. See, Travis developed a new look on the way production, prioritizing it more than normal. His unique style blew him up in the rap game, and people followed.