“Schroders.” Schroders Global, www.schroders.com/.
Schroders is an investment manager that helps explain where and how intuitions and organizations should invest, in order to help meet their corporate goals.
This site highlights the ways in which businesses are opting into the conversation of sustainability due to the incline in profits. Companies are slowly being phased out that don’t jump on board with sustainable initiatives. It claims “This involves a fundamental shift in how companies are viewed and valued. We believe that a company’s activities can present risks that may translate into financial costs. Identifying these risks and opportunities means we can seek to calculate their impact-adjusted profits and real potential profitability.”
This source backs up what I will be focusing my project on which is how the fashion industry especially is starting these new charitable initiatives. This change can be detailed in this article and will also be detailed in my in-person observations from my internship.
Ell, Kellie. “Parade Wants to Recycle Your Used Underwear.” WWD, 14 Jan. 2022, wwd.com/fashion-news/intimates/parade-underwear-recycling-program-1235031972/.
Women’s Wear Daily is a very well-known fashion journal that has been referred to as the “Bible Of Fashion.” It explained trends and breaking news in the fashion world. The parade was one of the first companies that prioritized working with charitable organizations as a part of their core company. On every pair of underwear, they sell they donate a percentage to Planned Parenthood. What’s so different about this organization is that they aren’t doing just one line which donates to charitable organizations but has a core partnership and then adds other incentives. An example of this is their new initiative which asks for donations of old recycled underwear which when sent to them will be compensated with new underwear. They have partnered with a company called Terracycle which then recycled the old underwear into furniture, bedding, or insulation.
Using Parade as a reference company will be helpful for my internship and the ideas I can put forward. If more companies started to base these models on Parade’s business model this work could be done at a more rapid pace. The internship I have does similar things as Parade but wants to move forward with more initiatives, which makes this source extremely helpful.
The jobs created by this business model include coordinators between charities and the production teams. On top of different marketing divisions trained in social corporate responsibility.
“Companies Recognise the Value of Charitable Partnerships, Report Shows.” The Guardian, Guardian News and Media, 15 Nov. 2012, www.theguardian.com/voluntary-sector-network/2012/nov/15/charities-corporate-partnerships.
This site explains the reasons why businesses have incentives to work with charitable organizations. It builds brand awareness and the charity can market for you. It can unlock new networking opportunities while still helping others. Small businesses can grow alongside charities and have them both grow rapidly by sharing influence. These incentives have never truly been displayed and bringing sites like this up into the business world can create a clear profit for doing charitable collaborations.
“Profits for Nonprofits: Find A Corporate Partner.” Harvard Business Review, 1 Aug. 2014, hbr.org/1996/11/profits-for-nonprofits-find-a-corporate-partner.
This source emphasizes the new wave of business-conscious profits and the ways that companies have grown due to more charitable aspects. This source details the many pros of this business model and emphasizes the new jobs being created through these collaborations. I will bring these ideas into the workplace and get to collaborate with other brilliant minds who agree that by collaborating with charities companies can make a change while being profitable.