In my first week at my internship, I was able to get a good idea of what the day-to-day is like at NOW//with. My work included sitting in on meetings with brand ambassadors, creating databases of talent, and some typical intern tasks like prepping meeting rooms and getting coffee. I have enjoyed being able to jump around working under the head of social media Kendall Michelle and also working under the head of music Alice Corcoran. Being able to see all different areas of the company has really helped me see the different steps and aspects it takes to find an artist and a well-suited brand and identifying their audience. My first week of work has only made me more excited to continue this journey and learn more about my essential questions. My essential questions have evolved in many ways! I walked into my internship thinking that It was more industry-focused major COVID-19 changes where now I am looking at how COVID-19 forced artists to “reinvent themselves” and find what makes their audiences excited about their brand. I am bringing into my experiences as a music industry kid, who has grown up surrounded by artists and managers my whole life. I am excited to see how I will continue to learn!

UPDATE #1:

 

 

 

UPDATE #2: