Dana Katz- Final Project Proposal

What designs & strategies can one implement to attract profitable customers?

For my project I will be interning for a company called Top Organic. Top Organic is a sustainable period company that creates natural and chemical free products.  I will be helping them manage their social media, creating graphics, and thinking of ideas for educational period programs. Additionally, I will help market and create a textbook for english learners.

My action plan steps are to:

 

TOP ORGANIC

  1. Start creating graphics for Top Organic 
  2. Reading/researching effective teaching methods for period lessons 
  3. Writing lesson plans + designing the pamphlet 
  4. Get certified in Google Ad Words, helping me create catchy instagram captions

 

SPANISH TEXTBOOK 

  1. Reading/researching other spanish textbooks
  2. Meeting with Elisabeth to brainstorm ideas
  3. Creating graphics for the textbook 
  4. Thinking of lessons and exercises  

The senior project committee told me to narrow down my project. I originally had 3 essential questions, but now I have narrowed it down to one strong question. Additionally, I had multiple paths I wanted to take, but now I have two concrete plans. 

I will document my process through a time log, and the actual work itself. As I research effective marketing strategies, my work will become more effective and overall better quality as well. Additionally, if you follow TOP’s instagram you will see all the graphics I help create. Additionally, the rough plan of the textbook will be proof of my work.

I think I need to find credible and engaging sources for both my marketing, design, and textbook research. I also need to figure out the structure for my internship. Will we meet daily? Weekly?

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