There is so many reasons to not support fast fashion, but one of the main things is the stealing of ideas. Designing clothes is an art for many people and a way to express themselves. While reading my book fashionopolis, the author discussed the huge problem with fast fashion copying the exact designs of so many small business designers. The original designers get no credit, publicity, or acknowledgement for their hard work they put into designing clothes. It is also hard for them to fight against because of how large these fast fashion companies are and easily avoid lawsuits from these small designers.  In 2011, Forbes reported that Forever 21 had been sued 51 times for copying designs. The book shared a story of a small designer: “Even if the payoff was small, Katrantzou thought it worth pursuing – her primary objective was to thwart Primark’s dissemination of the knockoffs. ‘After months and months of discussion – they were ignoring us – the response we go was that it referencing my work. It was referencing a Brazilian designer who I’d never heard about’ she told me. “‘ went and looked at the Brazilian designer: he had copied me. A flat-out copy!’ It seems that, to add a layer of legal protection, fast fashioners copy lesser-known copiers.”